🗝️ InMail steps allow users to contact prospects directly when they cannot send a connection request or when they need a more immediate communication channel.
⚠️ Important: InMail availability depends on the user’s LinkedIn license, and InMails require purchased credits.
Add an InMail Step
Click Add Step and select InMail.
Write the message and apply personalisation tags.
Keep messages concise, as shorter InMails perform better.
Configure Outcomes
Replied – Add next steps such as responding manually.
Declined – Decide whether to follow up with email or connection request later.
Pending – Add a wait time, then include a follow-up InMail or alternative step.
When to Use InMail
When targeting profiles with closed networks or high connection request rejection rates.
When speed is important and the message must appear directly in the recipient’s inbox.
When users have ample paid InMail credits available.
💡 Best Practices
Keep InMails professional and brief to increase response rates.
Avoid sending follow-up InMails too quickly—wait several days first.
Reserve InMails for senior or hard-to-reach contacts.
🤔 FAQs
Q1: Does the automation detect replies to InMails?
Answer: Yes, replies are typically detected automatically, although occasional exceptions may occur.
Q2: Can users mix InMails with connection requests in the same automation?
Answer: Yes, as long as the sequence logically supports the outreach strategy.